Futurecasting

2026년 9월 · Springer Nature

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This book provides readers with essential toolkit and real-world examples of predictive models developed for strategic planning purposes. This book explores all aspect of futurecasting, a field that generates actionable data for businesses and organizations to deploy in their internal strategizing. By extrapolating data on past and current large-scale trends in a given industry or operating sector, entities can effectively learn to prepare and weather or even thrive, through certain likely future scenarios. This book also explains how users can revisit past models to discern landmarks that point toward progress along a certain predicted future, allowing them to benefit from ongoing analysis of the model as events unfold. This book utilizes real-world case studies and exercises that teach readers how futurecasting works and empower them to use it themselves. This book provides readers their teams, and their organizations with effective frameworks, tools, skills, and practices that help to remove some of the mystery and unpredictability that naturally comes with analyzing future events.

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Brian David Johnson is a futurist, author, and professor of Practice at Arizona State University’s School for the Future of Innovation in Society as well as a senior fellow at Phaedrus. He works with governments, militaries, trade organizations, and startups to help them envision their future. He has over 40 patents and is the author of a number of books of fiction and nonfiction, including The Future You, WaR: Wizards and Robots, Science Fiction Prototyping, Humanity and the Machine: What Comes After Greed?, and Vintage Tomorrows. His writing has appeared in publications ranging from The Wall Street Journal and Slate to IEEE Computer and Successful Farming, and he appears regularly on The BBC, Bloomberg TV, PBS, Fox News, and the Discovery Channel. He has directed two feature films and is an illustrator and commissioned painter.

Cyndi Coon is a time traveler and rule-bender, nerding out for good using data, science and curious questions as an applied futurist, author, creative, ecosystem builder, facilitator, producer, researcher, storyteller and publisher for private partnerships, enterprise, governments, the military, higher education, and industry. Cyndi is the founder and principal futurist at Applied Futures Laboratory, the founder of Laboratory5, and the co-founder of Arizona State University’s Threatcasting Laboratory and is the co-founder and the director at Threatcasting.ai Cyndi is the co-author of Threatcasting (2021) and the author of numerous reports, articles and book chapters. She is an affiliate at the Center for Emergency Management & Homeland Security, a visiting scholar at the Mossbridge Institute, the co-chair of the Human Wisdom Committee IEEE Planet Positive, and the chief media officer for Content Evolution. She leads the i4j (global innovation for jobs workforce) and Coolabilities communities, promoting inclusive and forward-thinking solutions.