Principles of Retailing: Edition 2
svi 2014. · Bloomsbury Publishing
E-knjiga
356
str.
O ovoj e-knjizi
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
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O autoru
Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.
Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.
Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
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