Principles of Retailing: Edition 2

·
· Bloomsbury Publishing
電子書
356
頁

關於本電子書

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

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關於作者

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.

Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
Rosemary Varley is subject director in Marketing and Retail at University of the Arts London. Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.

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