'Time has confirmed ... that McGough's talent was much more substantial than many of his long-forgotten detractors suspected. If he was a pop poet it was not in any ephemeral sense. A shy extrovert ... he has given voice to poetry and found a voice of his own which is humourful, introspective, irreverent, easy on the ear, conversational. It is also memorable and enduring and fresh. Age has not withered [his lines] nor diminished their potency. Of how much modern poetry can you say that?' Sunday Herald