David Aaker

David A. Aaker is Vice-Chairman of Prophet, a branding, marketing, and innovation consultancy, and has published more that one hundred articles and fourteen books, including Brand Portfolio Strategy, Brand Leadership, Strategic Marketing Management (8th edition), Building Strong Brands, Managing Brand Equity, and From Fargo to the World of Brands.
Ebooks
Building Strong Brands
Aaker on Branding: 20 Principles That Drive Success
RUB 1,239.38
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Managing Brand Equity
Brand Leadership: Building Assets In an Information Economy
Brand Relevance: Making Competitors Irrelevant
RUB 2,750.75
Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
RUB 835.31
Three Threats to Brand Relevance: Strategies That Work
RUB 333.10
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Aaker on Branding: The Playbook to Building Strong Brands, Edition 2
RUB 649.00
The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
RUB 799.00
Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
RUB 3,788.06