David Aaker

David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.
Ebooks
Building Strong Brands
Aaker on Branding: 20 Principles That Drive Success
RUB 1,239.38
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Managing Brand Equity
Brand Leadership: Building Assets In an Information Economy
Brand Relevance: Making Competitors Irrelevant
RUB 2,750.75
Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
RUB 835.31
Three Threats to Brand Relevance: Strategies That Work
RUB 333.10
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Aaker on Branding: The Playbook to Building Strong Brands, Edition 2
RUB 649.00
The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
RUB 799.00
Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
RUB 3,788.06