The board signs in December, the leadership team applauds, and by September the year is lost — not because the strategy was wrong but because it never reached the people who run the business on Monday, nobody’s name was on the number, and the monthly meeting was a recital.
Bill Canady has run strategy deployment as a CEO for over twenty years. This is the whole system at operating depth: the X-Matrix, the charter, catchball, the cascade, the bowler, the thresholds, the countermeasure, the sixty-minute review, the Prophet who runs it, what kills it in year two, and the Field Guide built to run it, sold separately.
Eleven chances a year. Spend them.